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Sneaker Giants Unite To Spurn UCLA’s Lonzo Ball

Sneaker Giants Unite To Spurn UCLA’s Lonzo Ball

So much a for a hundred billion dollar deal right out of the gate.

Ball’s father, LaVar, confirmed that the three shoe and apparel companies informed him they were not interested in completing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.

Never in the history of modern-day shoe endorsements have the big companies all stepped away from a potential top pick nearly two months before the NBA draft. But LaVar, who has been representing Lonzo in the deal, has offered something that has no precedent.

In his meetings with all three companies, LaVar insisted that they license his upstart Big Baller Brand from him, according to the companies. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.

“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”

Last week, Nike consultant George Raveling, at SportsBusiness Journal’s World Congress of Sports, called LaVar “the worst thing to happen to basketball in the last hundred years.”

The way LaVar sees it, Raveling’s comment is indicative of what longtime businesspeople say when the way of doing things changes.

“Just imagine how rich Tiger [Woods], Kobe [Bryant], Serena [Williams], [Michael] Jordan and LeBron [James] would have been if they dared to do their own thing,” LaVar said. “No one owned their own brand before they turned pro. We do, and I have three sons, so it’s that much more valuable.”

Photo: ESPN

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