The NBA once again broke sports grounds when it reportedly nears a deal with Sportradar, a company that collects, analyzes, and interprets sports data. Bloomberg’s Scott Soshnick reports (via NBC Sports):
Sportradar and data analytics firm Second Spectrum are said to be close to a six-year, $250 million contract with the NBA, according to people familiar with the negotiations. The contract covers an array of rights that includes selling official league data to betting houses, data analytics to teams and the development of a streaming product, said the people, who asked for anonymity because the agreement hasn’t been signed
Sportradar has three NBA owners in its list of major investors. These are the Dallas’ Mark Cuban, Charlotte’s Michael Jordan, and Washington’s Ted Leonsis. The company’s involvement with bookmakers all over the globe is consistent with the NBA’s vocal support for the legalization of sports betting, a stance that commissioner Adam Silver has advocated publicly.
Sportradar already has data contracts with the NFL, NHL and Major League Baseball, so landing the NBA deal will greater strengthen their hold in the field.