A new Nike commercial called “Snow Day” recently went out and some of the basketball stars featured are Elena Delle Donne, Paul George, and Draymond Green. Other world-class athletes like Rob Gronkowski, Ndamukong Suh, Odell Beckham Jr., Le’Veon Bell, Eugenie Bouchard and many more are also there.
Snow days evoke memories of snowball fights, time off from school and the urge to get outside and play, no matter how harsh the weather. Just ask pro football players Rob Gronkowski and Ndamukong Suh, who each lead a team of world-class athletes in “Snow Day,” a new film from Nike Training. In the film, an overnight blizzard entices the athletes, from an array of sports, to face off and play a fun but ferociously competitive game of tackle football in the snow.
“Snow Day” kicks off Nike’s #GetOutHere campaign, which highlights key products (such as Nike Therma-Sphere Max and AeroReact), services and inspiration for athletes at every level who want to train and embrace winter weather. Additionally, for the first time,Nike.com allows consumers to filter product searches by specific weather conditions such as Freezing, Cold, Cool and Dark.