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Big Baller Brand Releases Overpirced ZO2 And It Looks Oddly Familiar

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This isn’t fake news folks but in this case, true news is definitely crazier than the fake ones. The Big Baller Brand has released the ZO2: Prime kicks but you way ... Read More »

Nike Inks Top Pick Kelsey Plum To Endorsement Deal

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WNBA’s 2017 top overall pick Kelsey Plum has signed a multi-year contract with sports apparel giant Nike. The terms of the deal have not been disclosed. Plum holds the NCAA women’s basketball record ... Read More »

Cheyenne Engineer Named Winner Of Nike Shoe Design Contest

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Being a sneaker nerd ain’t that bad. Just ask Brett Drake. Drake, is a local engineer with RESPEC Consultants (and goes by the title “sneaker nerd”) has won a $50,000 Nike ... Read More »

How Adidas ‘Made The Biggest Mistake’ In The History Of Corporate America

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Business is a tricky proposition and anyone who’s into it will tell you a million stories about how it’s literally a game of inches. One such storyteller is Sonny Vaccaro, former ... Read More »

Under Armour Officially Brings Terrance “2K” Ferguson To The Fold

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After Terrance “2K” Ferguson signed with Under Armour Thursday and after the signing, one question remains: Is he going to be a future NBA Slam Dunk or 3-point champion? Well, ... Read More »

Michael Jordan’s Infamous Banned Shoes Weren’t Air Jordan 1’s

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Nobody would even care about this piece of news but as self-confessed basketball and sneaker fanatics, we should take pride in having our facts straight. And this time around, we ... Read More »

Shaq, Reebok To Release Limited Edition Signed Shoes In Time For HOF Induction

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Shaquille O’Neal will be enshrined in the Naismith Basketball Hall of Fame next month and it’s just not possible for the guy not to think of a gimmick to accompany ... Read More »

Brandon Ingram Headlines 5 Lottery Prospects That Signed With Adidas

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Adidas struck gold when they got to sign five lottery prospects in the upcoming NBA Draft, starting with Duke forward Brandon Ingram. The lanky scorer will be joined in the three-stripe ... Read More »

Candace Parker Left Off Of Olympic Team Because She Wears Adidas?

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It leaves no doubt who the biggest of all the shoe giants in the world and that’s the Swoosh. According to a 2014 Business Insider report, almost 2 out of ... Read More »

Ben Simmons To Sign With Adidas Instead Of Nike

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The three stripes is about to strike big. According to a report from Stack, Simmons will sign an endorsement deal with Adidas. This move wouldn’t be too surprising, considering Simmons ... Read More »